By adding a customer relationship management (CRM) solution to Sage MAS 90 or 200, your company can make significant strides in sales performance and customer service.  CRM applications (such as Sage SalesLogix, SageCRM, and ACT! by Sage) increase efficiency in customer-centric processes, including tracking and communicating with customer and prospective customers.  Adding a CRM solution to your Sage MAS ERP allows you to provide superior customer service because all the relevant information for a customer can be readily accessed by your sales force.